How We’ll Customize & Send Your Monthly Newsletters
Please carefully review how our process works to prevent any misunderstandings or surprises.
Every 30 days, you will receive an email reminder from us to choose your newsletter topic from the Vault. You must reply with your newsletter topic of choice or we can’t send a newsletter for you that month.
At that same time each month, you'll receive a drafted email newsletter from us. It will contain your logo, head shot, short bio, links to social and website. This draft will already be scheduled to send.
If you would like to make changes, simply respond to that draft with your desired text changes and image replacements. We will replace our images with yours as you request. Please send any new text in the exact verbiage you want. We will copy/paste it into the newsletter to replace our text as needed.
Our existing text in each newsletter is created by a professional writer, published author, and experienced marketer. Unless you see a typo or a factual error (it happens sometimes - please let us know!) there is little need for you to change the text unless it somehow misrepresents your business.
We don't make changes to the layout or colors of the newsletter, nor do we add new sections. That said, we can often add a new press feature or blog post preview at the end of your bio. Wondering why we limit these changes? Keep reading below.
Our newsletters were specifically designed to avoid spam filters, increase open rates, and encourage conversions. We’ve spent 3 years studying and testing the best newsletter designs to ensure that our newsletters are consistently effective. The designs and layouts we use are purposeful and aimed at getting the best return for our members. We can't take responsibility for the effectiveness of your newsletter if you drastically change it. This is why the customizations we make for you are limited and strategic. We know what works, and we know it will work for you.