Mother's Day Gift Guide
Ideal email subject line: …did you forget to buy this?
**You can also write your own subject line. Just be sure to avoid using exclamation points or all caps, and be sure the subject is attention-grabbing.
Ideal sending date / time: Any Tuesday, Wednesday, or Thursday between 7 AM and 1 PM (or try 5 or 6 PM to see if your open rates increase!)
Goal of this newsletter: Help your readers prepare for an extra special Mother’s Day, even if they waited until the last minute. This newsletter includes shopping / gift recommendations. Feel free to substitute with your own stores or brand names as you prefer.